d+a | Issue 123 • 2022

19 “There is no growth and everyone is just ‘hanging on’ due to COVID-19 and the disruption it has had on the world. “The industry is at a critical junction that has been brought about by the convergence of many things: the pandemic, working from home, digitisation and changing attitudes of our clients in terms of how space is used and how much is required. “It’s been a tough two years.” STOP WFF (WORKING FOR FREE) Nonetheless, Shaw believes the future is looking brighter and that the corner has been turned. Key to keeping up this trajectory is the acknowledgement that the way the interior design industry works needs to change. The biggest issue confronting it is pricing, he points out. “If we consider ourselves professionals, like lawyers, doctors and accountants, we should recognise that none of those AMY PICANCO, FOUNDER AND DESIGN DIRECTOR, AYM DESIGN 01 02 03 Scan the QR code to read a story about the #NoFreeDesignMovement on our website.